.YOU MAY certainly not understand it, however various fonts evoke various emotions. Serif typefaces, along with small movements in the end of characters, are frequently found in books and papers. They seem to be trustworthy and authoritative. Sans serif fonts, which are plain, can easily seem present day and also casual. Graphic consistency gives audiences a feeling that they understand where they stand it helps to build depend on. When it comes to The Financial expert, it establishes the shade for our news.